FinderGlossary
Entenda o vocabulário técnico de uma forma prática e direta.
Marketing
SEOCTA (Call-To-Action) CTR (Click Through Rate) Customer Centricity Customer Data Platform Customer Journey Demand Generation Inbound Marketing KPIs (Key Performance Indicators) Landing Page Lead Long tail keywords Marketing Planning Nutrição de leads ou Fluxo de nutrição Outbound Marketing Persona Reputation Management ROI (Return on Investment) SEM (Search Engine Marketing) SERP (Search Engine Results Page) SQL (Sales Qualified Leads)Squeeze page Tráfego orgânico Tráfego pago CopywritingJornada de CompraBackoffice
Vendas
CRMBANTCACBenchmarkingAquisição B2B B2C BDR (Business Development Representative)Benchmarking Budget Canal direto Channel Design Segmentação de ClientesCAC (Customer Acquisition Cost)Cadência de prospecção CRM (Customer Relationship Management)CSS (Atendimento e Suporte ao Cliente) Deal Down selling Funil de Vendas (Pipeline) Gestão de Relacionamento com Parceiros (PRM) Growth hackerICP (Ideal Customer Profile )Inbound Sales Inside Sales LTV (Customer Lifetime Value )Métricas Sales Analytics Sales Intelligence Sales Team Structure Sales Support Taxa de conversão Ticket médio Vendas para usuários finais AssetBacklogCadeia de Abastecimento Cadeia LogísticaCompliance Cotação Core BusinessCusto de Aquisição DownsizingE-commerce B2BE-commerce B2CFollow-UpSuppliers Relationship ManagementGlobal SourcingHomologação de FornecedoresJIT (Just in Time) Lean Leilão Eletrônico (E-auction)Leilão DiretoLeilão Reverso OmnichannelMultichannelOrder (pedido)RFI (Request for Information)RFP (Request for Proposal)ShortlistStakeholderSupplierTCO (Total Cost Ownership)Tiquet Médio WorkflowLead TimeQuality Assurance
Tecnologia da Informação
Assinatura DigitalAPI (Application Programming Interface)Binary digit (Bit)BandwidthBig DataBusiness technologist ChatbotAutomação Robótica Cognitiva de Processos (RPA) CloudCibersegurançaCloud ComputingGame TheoryGraphics Processing Units (GPUs)Ecossistema TecnológicoData MiningDark dataDashboardData CenterDigital assets DPO (Data Protection Officer)Endpoint Security ERP (Enterprise Resource Planning)Equipe de fusãoFirewallFirmwareHardwareHiper automação Hub (networking)Hub (computing)IaaSLGPDPaaS PhisingSaaSMFA (Multi Factor Authentication)AutenticaçãoJourney analyticsJulia Programming Language Knowledge-Based SystemsNeural Turing Machine Plataforma de código abertoOversegmentationRealidade Aumentada (AR) WordPressWebinarWide Area Network (WAN)3D printingQuantum computing Unsupervised LearningWord2Vec XGboost24/7 supportZero-party dataZero Trust edgeBaaS
Recursos Humanos
ATS (Applicant Tracking System)Benefícios para os trabalhadores pendulares Burnout Cultura organizacional Clima organizacional ENPS (Employee Net Promoter)Employee Experience (EX)Employee resource group (ERGs) Employer brandingExperiência do candidatoe-RecruitmentHR TechsOnboarding Talent acquisitionTrabalhadores de Gig
Customer Success
AccountableAdoção (Adoption)Case de Sucesso ChurnChurn negativoChurn zeroCohortCross-sellCustomer Success ManagementFITGoal SettingGross ChurnÍndice de Saúde dos Clientes (Customer Health Score)Lagging IndicatorsLeading IndicatorsMRR (Monthly Recurring Revenue)OKR (Objectives and Key Results, ou Objetivos e Resultados-chave)Playbook